Pure & Faultless was launched in the fall of 2014 when a group of believers came together with a vision for helping people around the world in the name of Jesus. Scripture tells us that religion that God our Father accepts as pure and faultless is caring for the most vulnerable in our world (widows and orphans). The Pure & Faultless team took those words, part of a Biblical call to action, as its name.
Pure & Faultless unites the passions of people in developing countries with the resources and passions of people in the U.S. and other developed countries. We are taking visioning trips to listen to professionals in the developing world identify the real and specific needs in the areas where they are living, and practical ways to address those needs. Then, if God would have us develop a partnership, Pure & Faultless will join hands with professionals in this country and abroad to create programs that will meet needs, address oppression, provide education, eliminate poverty, confront injustices, and more.
As we thought about a logo for Pure & Faultless, we sought help from a friend of Pure & Faultless, Jeff Seevers. Jeff looked to the pages of the Book of James to draw inspiration for our logo, knowing that Pure & Faultless is inspired by scripture and that Book in particular.
As Jeff was reading James, he turned to verses 23 and 24 of chapter 1, which read:
“For if anyone is a hearer of the word and not a doer, he is like a man who looks intently at his natural face in a mirror. For he looks at himself and goes away and at once forgets what he was like.”
That imagery led to the idea of a reflection (in a mirror) and forgetting what is important as we walk away. Jeff took the circle (perfect, infinite and complete) and broke it for the logo. The t in the word faultless then becomes a cross, the center of all we do. The logo should serve as a poignant reminder to be doers of the Word of God, and not hearers only.